As one of our guests asserts, ‘it’s very, very difficult to get to the top in any organization without being able to communicate in writing.’
But how to become a better writer? Consider these two suggestions from another guest: ‘One is just simply read more and read better stuff. And secondly, write a lot. The more you write, the better you’re going to get.’
This is the first part of our two-episode conversation about the value of effective business writing.
In this episode, Jeff Bradford, Laura Brown, and Ryan Craig join us to discuss:
Why schools don’t prepare students to write well.
How business writing is more interactive than many other forms of writing.
The characteristics of poor writing: verbose, full of jargon, and failing to consider for the reader’s needs.
Why professionals rarely receive feedback on their writing–and how executives model often bad habits.
Jeff Bradford leads a PR and advertising agency, The Bradford Group. A former journalist, he wrote a 2019 Forbes article entitled, ‘Why Writing Ability Is The Most Important Skill In Business (And How To Acquire It)’.
Laura Brown is a writer and writing coach, and the author of two bestselling books: ‘How to Write Anything: A Complete Guide,’ and ‘The Only Business Writing Book You’ll Ever Need.’
Ryan Craig is the Co-Founder and Managing Director of University Ventures, and the author of ‘College Disrupted: The Great Unbundling of Higher Education,’ and ‘A New U: Faster + Cheaper Alternatives to College.’
