As one of our guests asserts, “it’s very, very difficult to get to the top in any organization without being able to communicate in writing.”

But how to become a better writer? Consider these two suggestions from another guest: “One is just simply read more and read better stuff. And secondly, write a lot. The more you write, the better you’re going to get.”

This is the first part of our two-episode conversation about the value of effective business writing.

In this episode, Jeff Bradford, Laura Brown, and Ryan Craig join us to discuss:

Why schools don’t prepare students to write well.

How business writing is more interactive than many other forms of writing.

The characteristics of poor writing: verbose, full of jargon, and failing to consider for the reader’s needs.

Why professionals rarely receive feedback on their writing—and how executives model often bad habits.

Jeff Bradford leads a PR and advertising agency, The Bradford Group. A former journalist, he wrote a 2019 Forbes article entitled, “Why Writing Ability Is The Most Important Skill In Business (And How To Acquire It)”.

Laura Brown is a writer and writing coach, and the author of two bestselling books: “How to Write Anything: A Complete Guide,” and “The Only Business Writing Book You’ll Ever Need.”

Ryan Craig is the Co-Founder and Managing Director of University Ventures, and the author of “College Disrupted: The Great Unbundling of Higher Education,” and “A New U: Faster + Cheaper Alternatives to College.”


At SkyBridge, we believe that big challenges can only be addressed successfully by building trust and asking great questions. We are passionate about designing and leading distinctive executive communities, where members identify and discuss powerful questions that shape their organizations, their industries, and their careers.

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