Steve Jobs once said, “You’ve got to find what you love… the only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle.”

So passion must lead to a satisfying career, right? Not necessarily.

We asked Logan Lyles, Allison Kern, and Perry Lane this question: What does passion mean to you?

Perry, Logan, and Allison shared personal stories of how their passions and their work overlap. They also explored whether one’s professional path is typically revealed in an epiphany or more gradually over time.

Logan Lyles is the Director of Partnerships at Sweet Fish Media and host of the B2B Growth Show.

Perry Lane is a principal at Skybridge Associates and SVP and Head of Digital Marketing at Barlow Designs.

Allison Kern is a Producer at Sweet Fish Media.


At SkyBridge, we believe that big challenges can only be addressed successfully by building trust and asking great questions. We are passionate about designing and leading distinctive executive communities, where members identify and discuss powerful questions that shape their organizations, their industries, and their careers.

Contact | Podcast


"I have found [the network to be] quite helpful, not only to discuss issues of common interest, but also to develop personal friendships which enable me to call my counterparts at various firms."

“Thank you for the insightful questions and discussion leadership in our meetings. I am always able to learn new perspectives and come away from the meetings with new ideas to try out in real world situations.”

“I have enjoyed every meeting I attended and must tell you that the quality and professionalism of those meetings were exceptional.”

“Once again, this forum got me thinking about different ways to approach my job and I think most others find it helpful in the same way.”

© 2021 SkyBridge Associates, LLC. | SkyBridge Associates is a U.S. Registered Trademark | SkyBridge Associates LLC is not affiliated with SkyBridge Global, Inc. See Terms of Use