Victor Hugo once wrote that “There is one thing stronger than all the armies in the world, and that is an idea whose time has come.”

This is the first part of our two-episode conversation in which we explore why some ideas gain traction, while others fail to catch on.

In this episode, Ethan Beute, Mark Bonchek, Dara Treseder, and Sangram Vajre join us to discuss:

  • Characteristics of ideas that take hold
  • Value of storytelling and community to spread ideas
  • Ideas as products
  • Incremental vs. exponential adoption curves

Ethan Beute is Chief Evangelist of BombBomb. He is co-author of Rehumanize Your Business, and host of the Customer Experience Podcast.

Mark Bonchek is Founder and Chief Epiphany Officer of Shift Thinking. He is also on the faculty of Singularity University.

Dara Treseder is Chief Marketing Officer at Carbon. She previously led marketing and growth efforts at GE, Apple, and Goldman Sachs.

Sangram Vajre is Chief Evangelist and Co-Founder at Terminus. He is host of the FlipMyFunnel Podcast and author of two books about Account-Based Marketing.


At SkyBridge, we believe that big challenges can only be addressed successfully by building trust and asking great questions. We are passionate about designing and leading distinctive executive communities, where members identify and discuss powerful questions that shape their organizations, their industries, and their careers.

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