SkyBridge works with sponsors to convene invitation-only meetings for 8–12 clients and prospects during major industry events. No presentations, panels, or grandstanding. Just private, facilitated conversations that executives should be having, but are not for whatever reason. These meetings are typically held over breakfast or dinner.
To learn more, Meet Pete.
Pete found a better way to glean market insights and strengthen key relationships through conferences. …it’s called a Conference-Based Executive Network.
Industry Conferences: Big Cost, but Limited Value?
Pete always left conferences feeling frustrated. His biggest clients and prospects were all there, yet he rarely had a meaningful discussion with more than a few of them. As VP of Sales and Marketing, Pete yearned to speak candidly with clients – not to promote the latest product release, but rather to strengthen executive-level relationships and identify new and unaddressed market needs.
Pete’s company used to sponsor panels, create elaborate exhibits, host cocktail parties, arrange entertainment, and hand out gift bags. These tactics were expensive, but they often felt superficial or off-brand. Pete needed a new approach.
A Good Time for a Great Conversation
Pete now looks forward to conferences. So do his clients. Their meetings offer a valuable window into competitors’ moves and emerging market needs. Just as importantly, Pete and his colleagues feel connected to their most important clients in a new way – like fellow members of an exclusive club that meets regularly for conversations they can’t have anywhere else.
Working with SkyBridge Associates, Pete started to convene a select group of clients during major industry conferences. Not to talk at them, but to listen to them. With more than 14 years leading executive and board-level networks, SkyBridge was the ideal partner to help build and sustain a distinctive Conference-Based Executive Network program.
The protagonist in this account is a composite, drawn from conversations with many executives.