Executives rarely have the time, resources, or expertise to identify an appropriate cohort, extend invitations, arrange logistics, lead robust discussions, and sustain the community over time. SkyBridge provides the right tools, systems, and personnel to help executive peer networks thrive.
HOW WE ARE DIFFERENT
Client events are often disappointing. And your colleagues may think we are going to replicate this failed model. But, of course, we aren’t. In fact, the SkyBridge approach to peer networks reflects a totally different design and delivery philosophy.
|What you may think it is||What it really is|
|One-off events where clients listen passively to technical presentations||Private “club” where clients meet regularly with each other for lively discussions|
|Poor attendance, since clients usually have something better to do||Good attendance, as meetings are planned around client priorities and availability|
|Hodge podge of participants—junior, senior, large firm, small firm, etc.||Cohesive group of executive-level participants who view each other as peers|
|Transactional mindset; little preparation or follow-up, and minimal client commitment||Meaningful interactions before, during, and after meetings to foster deep relationships|
|Limited conversation, and few opportunities for host to learn about clients or the market||Clients talk most of the time, yielding nuanced insight into needs and priorities|
|Significant host effort: generating lists, preparing content, identifying speakers||Limited sponsor effort; SkyBridge handles nearly all the planning and execution|
|Emphasis on content and information sharing (i.e. “what”)||Mix of content, relationships, insights; seeking wisdom (i.e., “so what”, “why”)|
|Short-term commercial objectives; emphasize new client acquisition||Longer-term commercial objectives; reward loyal clients and build trust more broadly|
|Similar to competitors’ events||Differentiated in the market|
|Participants “attend” an event||Participants “belong” to a valuable network|