How Are We Different?

Executives rarely have the time, resources, or expertise to identify an appropriate cohort, extend invitations, arrange logistics, lead robust discussions, and sustain the community over time. SkyBridge provides the right tools, systems, and personnel to help executive peer networks thrive.

HOW WE ARE DIFFERENT

Client events are often disappointing. And your colleagues may think we are going to replicate this failed model. But, of course, we aren’t. In fact, the SkyBridge approach to peer networks reflects a totally different design and delivery philosophy.

What you may think it is What it really is
One-off events where clients listen passively to technical presentations Private “club” where clients meet regularly with each other for lively discussions
Poor attendance, since clients usually have something better to do Good attendance, as meetings are planned around client priorities and availability
Hodge podge of participants—junior, senior, large firm, small firm, etc. Cohesive group of executive-level participants who view each other as peers
Transactional mindset; little preparation or follow-up, and minimal client commitment Meaningful interactions before, during, and after meetings to foster deep relationships
Limited conversation, and few opportunities for host to learn about clients or the market Clients talk most of the time, yielding nuanced insight into needs and priorities
Significant host effort: generating lists, preparing content, identifying speakers Limited sponsor effort; SkyBridge handles nearly all the planning and execution
Emphasis on content and information sharing (i.e. “what”) Mix of content, relationships, insights; seeking wisdom (i.e., “so what”, “why”)
Short-term commercial objectives; emphasize new client acquisition Longer-term commercial objectives; reward loyal clients and build trust more broadly
Similar to competitors’ events Differentiated in the market
Participants “attend” an event Participants “belong” to a valuable network

SKYBRIDGE ASSOCIATES

At SkyBridge, we believe that big challenges can only be addressed successfully by building trust and asking great questions. We are passionate about designing and leading distinctive executive communities, where members identify and discuss powerful questions that shape their organizations, their industries, and their careers.

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TESTIMONIALS

"I have found [the network to be] quite helpful, not only to discuss issues of common interest, but also to develop personal friendships which enable me to call my counterparts at various firms."

“Thank you for the insightful questions and discussion leadership in our meetings. I am always able to learn new perspectives and come away from the meetings with new ideas to try out in real world situations.”

“I have enjoyed every meeting I attended and must tell you that the quality and professionalism of those meetings were exceptional.”

“Once again, this forum got me thinking about different ways to approach my job and I think most others find it helpful in the same way.”

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