Network Design and Delivery
Every SkyBridge network is unique, designed to address sponsors’ and members’ specific challenges and opportunities. However, our networks all draw on core principles that enhance trust and build vibrant executive communities. These include:
- Limited size, with membership by invitation only
- No fee for members to participate; a small number of sponsoring organizations provide financial support for each network.
- Regular cadence, with meetings scheduled around members’ availability.
- Agendas developed with member input to address relevant topics.
- Emphasis on active discussion, not passive presentations or briefings.
- Clear confidentiality principles to ensure candor.
Typical network design:
- Networks may be regional, national, or international in scope, and members often represent leading firms in an industry or market segment.
- The ideal network usually has 18–25 members. These members should respect each other as peers and fellow thought leaders.
- Networks may meet in person, virtually, or in some combination. Networks typically convene for many years.
- Networks generally meet three or four times per year, for one to six hours at a time.
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How We Create Value
Corporate executives
Most executives intuitively recognize the value of open, ongoing conversations with peers. The world is changing quickly, and leadership is more complicated than ever. Yet few executives spend enough time with those who truly understand their challenges. Time, distance, competitive factors often keep leaders from enjoying the benefits of great peer relationships.
Network members often feel more energized, better informed, more confident, and less isolated. As a result, they deliver more value to their organizations and realize greater career success. As one executive told us: “This is a really important group for me, and the discussions are always enjoyable regardless of the topic.”
Elite vendors and service providers
Vendors and service providers often have limited visibility into clients’ challenges, desires, beliefs, and constraints outside their work together. Networks offer an efficient, effective way to gain proprietary market insights and enhance valuable relationships. After all, there are few other ways to spend six hours at a time with important clients, three times a year, indefinitely.
According to one network sponsor, the investment “helped me to see the challenges of [our clients] on a more granular level. [Thanks to the network] we got a deeper, broader view of all of the challenges that they have. That was really refreshing and something that we bear in mind now. It added more depth to [our understanding].”
Sponsoring a network also sends a powerful, unspoken message: “We care about our clients and want to help build a better future.” It is about listening, not pitching. Sponsors offer something of value with little asked in return. They earn trust and generate goodwill. And since clients are likely to convene anyway, network sponsors are guaranteed a seat at the table as a fellow participant in an exclusive club.